Press release
For immediate release

A success right across the board!

Quebec City, July 16, 2012 -  

"Quelle nuit magnifique!" - Steven Tyler, Aerosmith

"Thanks for an amazing show in Quebec. Your operation was top notch and everything went off just as you said it would. Very professional indeed. The band loved the show and we will not forget this one soon." - the Bon Jovi crew

"C’est une ville incroyable, vous êtes une foule incroyable." - Raine Maida, Our Lady Peace

"C’était génial d’avoir pu revenir au Pigeonnier avec Patrick, une scène qui est vraiment spéciale et intime et qu’il adore. Le feedback est absolument incroyable et le buzz qui entoure la soirée circule vraiment. Merci à tous." - Patrick Watson's crew

"Absolutly amazing!!" – Skrillex

"Merci aux Québécois pour leur accueil chaleureux." - Johnny Hallyday

"It was amazing! See you next year." - Lionel Richie

"The Quebec festival was awesome. We had a huge crowd and it was the best audience response yet. The band played a great set. The festival was well run and QC is an incredible city. I would definitely recommend going back to this festival if the opportunity presents itself. Quebec was my favorite of the Canada run." - the Tedeschi Trucks Band crew

These warm accolades from artists right up onstage or from their crew before leaving are their way of thanking the public and the entire Festival team.

"We have now reached a level of quality that lets us say that after 45 years, we're up there in the big leagues now," said the General Manager of the Festival d’été de Québec, Daniel Gélinas. "The entire Festival team pulled together to make it happen across the board: programming, production, communications, marketing and financing, logistics, operations and administration. We all stood behind the idea if we gave the public a balanced program, they would come to the Festival night after night. And it worked! We got huge crowds at all our venues, indoors and out."

"We celebrated this anniversary with brio and above all, in unison," added Nancy Savard, Festival d’été de Québec Chair of the Board. "This unbeatable support from Quebec City residents and all of our festival fans is what keeps us going and striving for even greater heights."

A happy balance

The diversity of this year's big names, ranging from Skrillex to Aerosmith and including Jean Leloup and Johnny Hallyday, was another key to success. Overall attendance levels─ which we won't know until know September─ should be up.

This stunning accomplishment is the work of Louis Bellavance and his team, backed by his programmers and advisers, Arnaud Cordier and Serge Grimaux.

We targeted one goal: a balanced and diversified program that featured international stars, Francophone artists along with new talent, and above all, a variety of styles. We aimed for consistent attendance levels and that's what we got. We can now say mission accomplished!

The Festival d’été de Québec is pleased to name Louis Bellavance as Programming Director. He was able to get everyone onboard to work toward management's goal of presenting a balanced program.

Advanced technical staging

With its three spectacular screens, the Bell Stage on the Plains of Abraham rolled out the WOW factor this year. The addition of a high definition LED backdrop had performers and the audience blown away.
The other outdoor venues also benefited from the addition of LED screens at both the Loto-Québec Stage at Parc de la Francophonie and the Hydro-Québec Stage at Place d’Youville.

The Festival in numbers
Year after year, the numbers tell the story, and 2012 is no exception. Here's how it added up from July 5 to July 15:

  • 173,398 paid admissions: passes, front stage cards, day passes
  • Over 500,000 visits to the Festival website during the 11 days of the event, 100,000 more than last year, with an average 52,000 visits per day
  • The State of New York had most visitors to the FEQ website
  • Over 230,000 viewings of the exclusive videos and excerpts from shows on the Festival's Youtube channel, up from 25,000 in 2011
  • 30,000 mobile app downloads on Iphone and the Android platform
  • 1,800 artist ground transportations, one hundred more than 2011
  • Over 650 requests for artist interviews
  • 275,000 RTC bus rides, an increase of more than 25,000.

Street Arts go over the top

The Festival just wouldn't be the same without its street performers, these colourful artists who surprise and amuse us everywhere we turn.
This year there were two new venues to discover: Théâtre de la Bordée and the courtyard of the Séminaire de Québec.

"Both of these venues were very popular. All four circus performances by the Race Horse Company in the theatre down in the St-Roch district were sold out, while the courtyard filled up with an average of 300 people every evening. With its striking architecture, and set back from the bustle of the city, this was the perfect spot for our stationary outdoor shows," explained Michel Barrette, Head of Street Arts.
Every year, Rue St-Jean is invaded by all kinds of weird and intriguing creatures. The European troupes Quidams from France and Tutatis from Catalonia were great hits, as were the spontaneous friendly jam sessions (Dixie, funky brass bands, saxophone jazz quartet, world beat) among street musicians that broke out all week long.

Fun for all at Place de la Famille

Since it moved to Espace 400e, Place de la Famille le Lait has become even more attractive thanks to its improved layout and more popular as well. As an example, visitors of all ages made 12,000 masks – more than 1,000 per day – at the crafts workshop put on by the Musée national des beaux-arts du Québec, which shows just how popular family-friendly programming has become.

"This edition was blessed," said the president of the Prix Miroir jury, Gilles Valiquette, this morning. 'It was blessed for us too, first by Helios the Sun God, but especially by the trust shown us by the public and our partners," said Chair of the Board, Nancy Savard, in closing.

The Festival d’été de Québec is presented by Bell in collaboration with Molson Dry. The next edition will be held from July 4 to 14, 2013.

Luci Tremblay
Communications Director
Festival d’été de Québec
(418) 523-4540